This is still just my first year doing craft shows. I am in the process of figuring out what types of things sell, what gets people to stop and look, if there is a certain price point that sells better than higher or lower... I have noticed some trends, a few designs that I have sold multiple times, but things vary a lot from show to show. I think the key may be in trying to figure out what demographic goes to which shows. I know I did very well this summer at Boulderfest. It was a fairly young crowd there out to enjoy the music, I also think that the beer consumption didn't hurt my sales.
This will be my first indoor show. I know I will have a little less space, so I need to figure out how to display everything in an eye catching, compact way. Also with the cooler weather I have decided to include crocheted hats and sewn scarves. I figure they may help widen the appeal of my work, maybe some of the people not interested in jewelry may want something warm and soft... (I'm still amused that I got 3 college credits learning how to crochet. But it is a skill I use more than many of the things others learn in college.)
Some craft shows are very expensive to get a booth, sometimes more than $300, while others are as little as $15. Usually the ones that cost more have more people coming through, but it takes a lot of sales to make up for a $300 registration fee. I have had a few people suggest that I try to sell my marathon prints at the expo for the race, but those booths cost $1600-$3500. I would have to sell sooo many prints to come out ahead with those fees. Choosing shows so far has been a matter of what fits into my schedule around the races I already had planned, what looks like it might be a good event, what isn't too expensive, what I don't have to drive too far to get to... Next year, I'll be able to make some more educated choices based on the shows I participated in this year but I still have a lot to learn.
So far, I think this first year of not being employed full time has been going pretty well. I have managed to stay current on my bills while getting to participate in a few races that involved travel. I have had flexibility to shift my work schedule to accommodate the shows, family visits, races. I have created quite a few new pieces, learned a bit about marketing, social media, and seen how supportive some of my friends are. I still have much to learn and improve on, but I am off to a good start.
Oh yeah, if you want to swing by the craft show it is in Webster at the American Legion on Ridge Road Saturday from 11-4.